My baby is a Conceive + Plus baby!

Conceive Plus is a vaginal lubricant specifically designed for couples trying to conceive, as it's formulated to be sperm-friendly unlike standard lubricants which can impair sperm motility. It contains ions that mimic the body's natural reproductive fluids and is pH-balanced to support sperm survival. The product is available over-the-counter in the UK through pharmacies and online retailers without prescription.

Whilst the NHS doesn't specifically endorse particular brands, fertility specialists generally acknowledge that sperm-friendly lubricants can be helpful for couples experiencing vaginal dryness during conception attempts. The HFEA (Human Fertilisation and Embryology Authority) recognises that appropriate lubricant use shouldn't harm fertility prospects, though it's always worth discussing with your GP or fertility clinic.

Both application methods deliver the same product; the choice is simply about personal preference and convenience. Using the tube directly allows for more precise placement and can be less wasteful, whilst applicators provide a measured dose and may feel more hygienic to some users. The effectiveness of Conceive Plus remains the same regardless of application method.

Research suggests that sperm-friendly lubricants like Conceive Plus should not negatively impact conception chances and may even help if vaginal dryness is a concern. Standard lubricants (like KY Jelly) can impair sperm motility, so using a conception-specific product is preferable when trying to conceive. If you have concerns, your fertility clinic can provide personalised advice.

Conceive Plus is widely available in the UK through high street pharmacies such as Boots and Superdrug, as well as online retailers including Amazon UK and specialist fertility websites. It's an over-the-counter product, so no prescription is needed. Prices typically range from £8-15 per tube depending on the retailer.

You can use Conceive Plus during each intercourse attempt if vaginal dryness is an issue, though it's not necessary if natural lubrication is adequate. Some couples use it selectively during the fertile window (identified through ovulation tracking), whilst others use it throughout their trying-to-conceive journey. Your approach should be based on comfort and individual needs rather than strict rules.

Conceive Plus is generally well-tolerated, though some users may experience mild irritation if they have sensitive skin or are allergic to any ingredients. It's hypoallergenic and free from glycerol, which makes it gentler than many standard lubricants. If you experience any discomfort, discontinue use and consult your GP.