STAR newspaper: couples struggling to conceive may just have a new lifeline

About 1 in 6 couples of reproductive age have a fertility problem, writes the Infertility Awareness Association of South Africa (IFAASA). Research also shows that regular lubricants are not suitable for couples trying for a baby as they may harm the sperm.

“That’s why Conceive Plus is so valuable for South African couples. The product is the first fertility-friendly personal lubricant containing calcium and magnesium ions which are essential for cell viability in our bodies and the process of fertilization,” comments Martin Kahanovitz, CEO of Litha Healthcare Group.

Conceive Plus® is the first fertility lubricant on the South African market set to offer a solution to all couples trying to conceive naturally. The product is available throughout the distribution network of the leading South African medical, pharmacy and consumer goods distributor, Litha Pharma, a division of Litha Healthcare Group.

“Of course Conceive Plus will boost our Gynaecology portfolio but more importantly - will bring smiles to many couples trying to conceive naturally!,” adds Mr Kahanovitz.

Conceive Plus® is available over the counter from a large network of pharmacies and on shelf next to pregnancy and ovulation tests. In South Africa, Conceive Plus® is available in two convenient sizes of pre-filled applicators and two sizes of the multi-use tube.

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Conceive Plus® has earned an international reputation as the world’s most loved fertility lubricant brand. Whether just starting their conception journey or have been trying for some time, Conceive Plus® is here to help couples to get pregnant naturally.

For more information on the benefits of Conceive Plus® and where to buy the product in South Africa, visit the website www.conceiveplus.com

About Litha Pharma

Litha Healthcare Group Limited is a diversified healthcare company, listed on the Johannesburg Stock Exchange (JSE) with headquarters in Johannesburg, South Africa. The company is a division of Litha Healthcare Group Limited a diversified healthcare company. Litha Pharma’s business focus is to develop greater market presence in all its distribution channels, in 16 therapeutic categories as well as to expand access to prescribing healthcare professionals in both the public and private sector. The company focus its efforts on prescribing practitioners, including specialists and GP’s, commercial areas including pharmacies and fast moving consumer goods, dispensing doctors, mines and the public tender sector. Litha Pharma has a resource compliment of over 120 experienced sales and marketing people which have a strong relationship with the private hospital sector in all major regions of South Africa.

About SASMAR

SASMAR is a pharmaceutical company focused on the categories of fertility, family planning and female health. Founded in 2005, the company is a major manufacturer of personal lubricant and supplier to international governmental organizations in HIV/AIDS prevention and awareness programs in third world and developing countries. The founding purpose of SASMAR was to provide high quality personal care products that benefited the lives of consumers. SASMAR has grown its product portfolio and international distribution in a very short period. Headquartered in Brussels, Belgium, the group has operations based in Sydney, London, Hong Kong and Chicago and has a presence in more than sixty countries through a network of distribution partners.

For more information, please contact:

Lucy Setian, SASMAR Group Marketing Communications Manager at lsetian@sasmar.com or +32 28808220 ext 813

Frequently Asked Questions

Can regular lubricants affect my chances of getting pregnant?

Yes, research shows that many standard lubricants can negatively impact sperm motility and viability, potentially making it harder to conceive. Fertility-friendly lubricants like Conceive Plus are specifically formulated to support sperm survival and are designed to mimic the body's natural fertile fluids.

What makes Conceive Plus different from other lubricants when trying to conceive?

Conceive Plus is the first fertility lubricant to contain calcium and magnesium ions, which are essential for cell viability and the fertilisation process. Unlike regular lubricants that may harm sperm, Conceive Plus is designed to support couples on their conception journey whilst providing comfortable intimacy.

How common are fertility problems in the UK?

According to the NHS, approximately 1 in 7 UK couples experience difficulty conceiving. Fertility issues can affect both men and women equally, which is why NICE guidelines recommend that both partners be investigated if conception hasn't occurred after 12 months of regular unprotected intercourse.

When should I see my GP about fertility concerns in the UK?

The NHS recommends visiting your GP if you haven't conceived after one year of trying, or sooner if you're over 36 or have any known fertility concerns. Your GP can arrange initial tests and, if necessary, refer you to a fertility specialist through your local Integrated Care Board (formerly CCG).

Do I need a prescription to buy fertility lubricant in the UK?

No, Conceive Plus is available over the counter without a prescription. You can purchase it from pharmacies, supermarkets, and online retailers, typically found alongside pregnancy tests and ovulation kits in the family planning aisle.

Can fertility lubricants help if we've been trying to conceive for a while?

Fertility lubricants like Conceive Plus can be beneficial whether you're just starting your TTC journey or have been trying for some time. While they won't treat underlying fertility conditions, they ensure that the lubricant you use isn't creating an additional barrier to conception.

What lifestyle changes does the NHS recommend when trying for a baby?

The NHS advises maintaining a healthy weight, reducing alcohol intake, stopping smoking, and taking folic acid supplements when trying to conceive. Using fertility-friendly products, including appropriate lubricants, can also support your efforts whilst you wait for any NHS fertility referrals or assessments.